HMB would like to congratulate Swag Golf, the leading premium, limited-edition golf accessory, equipment and apparel company, on raising $10 million in growth funding led by Verance Capital, a prominent growth investment firm focused on the sports and entertainment industry. Additional investors included the San Francisco 49ers, Olympic gold medalist Shaun White and NBA All-Star Zach LaVine among others.
This investment will bolster Swag Golf’s cutting-edge product offerings, such as its next-generation headcovers and putters, allow for broader diversification into new products, increase its footprint in the Asia-Pacific market and expedite its production capabilities, allowing Swag Golf to meet growing demand from its collector base.
“I founded Swag after spending many years in the golf industry and noticing a distinct lack of original expressive design and quality. This investment will help us broaden our incredibly innovative product base,” said Nick Venson, Founder and CEO of Swag Golf, who spent over 19 years in the golf industry. "Our limited edition, premium product releases typically sell out in minutes. With this investment, we will be able to increase our manufacturing capacity to meet increased demand and satisfy our ever-growing customer base while enabling us to innovate on the next generation of Swag’s product lines.”
Headquartered in Northbrook, IL, Swag Golf has produced precision-milled putters, unparalleled headcovers, accessories and apparel since its founding in 2018. With a Don't Give A Putt™ attitude, Swag Golf has built a reputation for high-end precision and is one of the most sought-after companies in the golf space. The company has several high-profile partnerships – PGA TOUR professional Nick Hardy, LPGA professional Anna Nordqvist, Instagram sensation Paige Spiranac and 3x World Series Champion Jon Lester. It also holds licensing agreements with MLB, McLaren Formula 1 Team, Kraft-Heinz, WWE, Capcom, Topps, Vienna Beef and more.
Verance Capital is a growth investment firm focused on sports, media and live entertainment, including the technology and software that power these sectors. Verance takes a flexible and long-term approach to investing, leveraging industry expertise and an expansive global network to drive success for its partners.
Swag Golf was represented by HMB’s Venture Capital team, including Brett M. Winterstein, Brian H. Axelrad, Payal J. Patel and Geoffrey J. Curley.