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Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group
A Man dressed in a black business suit and tie.
Brian H. Axelrad
Partner | Board of Directors
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Client Success: Leading Hospitality SaaS Platform Craftable Announces Partnership with Gauge Capital

08/01/2023
Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group
A Man dressed in a black business suit and tie.
Brian H. Axelrad
Partner | Board of Directors
" "

HMB would like to congratulate Craftable, the hospitality industry’s leading SaaS platform, on its partnership with Gauge Capital, a leading middle-market private equity firm based in Dallas, TX. This strategic investment further enhances Craftable’s position at the forefront of cutting-edge technology shaping the hospitality industry.

"We are excited to partner with Gauge for the next chapter of Craftable's growth. We look forward to leveraging the resources and support from an investment partner with significant enterprise software expertise while maintaining our relentless focus on the customer experience that has always been at the core of Craftable's success," said Samuel Zats, Co-Founder and CEO of Craftable.

Founded in 2015 and designed by Silicon Valley tech experts and hospitality veterans, Craftable provides innovative technology solutions to restaurants, bars, hotels and hospitality operators. The technology platform provider develops intuitive and easy-to-use tools that help businesses make strategic decisions based on real-time data to drive sales and reduce costs.

Craftable’s leading hospitality SaaS platform provides operators with procurement, inventory tracking, recipe cost management, accounts payable automation and scheduling and analytics solutions. Operators use this critical data to boost revenue while lowering pour costs by 3-5% and food costs by 2-3%. Craftable has over 50,000 monthly active users and serves thousands of hospitality industry operators and partners with some of the most prominent names in hospitality.

Gauge Capital is a leading middle-market private equity firm that invests in business services, food and consumer, government and industrial services, healthcare and technology. The firm manages more than $2 billion in capital and has been named one of the top private equity firms for founders by Inc. Magazine and to the Top PE Firms in the Middle Market by Grady Campbell.

Craftable was represented by Brett M. Winterstein, Brian H. Axelrad, Robert J. Schaul, Elise Anderson, Lauren E. Pierotti and Kenneth A. Goldstein.

Learn more about HMB’s Private Equity practice here.

Read the full press release on PR Newswire here.

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