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Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group
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Client Success: HMB Represents Skubana in Sale to Cloud-based Warehouse Management Systems Leader 3PL Central

04/12/2021
Brett Winterstein - a man in a business suit, smiling at the camera
Brett M. Winterstein
Chair | Business and Finance Group
A mixture of green and blue paints.

HMB congratulates Skubana in their strategic sale to 3PL Central ("3PL"), expanding their supply chain technology and filling an important gap in the ecommerce and omnichannel ecosystem. The combination of Skubana's intelligent order orchestration with 3PL Central's extensive network of warehouses offering ecommerce fulfillment and retail replenishment is expected to open a new chapter in software, allowing companies to have the inventory they need, where they need it, when they need it.

Founded in 2015, Skubana is a leading inventory management system and ecommerce operations platform. The platform unifies backend data, orders, inventory, POs and more in the cloud and makes it easy for organizations to analyze and automate their businesses.

"This past year, we saw dramatic changes in buying behavior that we expect will forever change the consumer expectations and the ecommerce landscape," said Chad Rubin, CEO and co-founder of Skubana. "As a result, we're seeing a unique convergence from the ecommerce merchant to the fulfillment and distribution partner, requiring a closer understanding of consumer behaviors, shipment locations, inventory availability and geographic centers. That's why joining Skubana and 3PL Central just makes sense."

3PL Central is a leader in cloud-based warehouse management system (WMS) solutions built to meet the unique needs of the 3PL warehousing community. Serving as the backbone of customers' operations, the platform aims to quickly transforms paper-based, error-prone businesses into service leaders who can focus on customer satisfaction, operate more efficiently and grow faster. As an industry leader for over a decade, 3PL Central manages billions of dollars in inventory and processes more than one million orders a week from their customers' systems.

Skubana was represented by HMB’s Mergers & Acquisitions Team, led by Corporate Partner Brett M. Winterstein and Corporate Associate Alicia A. Handy.

Read the full press release here.

Learn more about HMB’s Mergers & Acquisitions practice here.

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